To our Valued Customer,
As I am sure you know our industry has fallen under stressful times. The unusual weather in the Desert South West has led to a variety of challenges with our Lettuce and Romaine Crops. These issues have resulted in a significant shortage of supply. Over the next few weeks we will be doing everything possible to cover your 12 week average.
Lettuce and romaine that during “normal” winter weather would be yielding our forecasted pounds is now yielding only 75% of our projected demand. Last month during the extreme market conditions, we were able to successfully meet demand through careful purchases of G.A.P. approved, healthy acres. This time the acres are simply not available to buy. Part of the reason for this is that we are nearing the end of the winter season, and the acres that exist are finite and irreplaceable. They cannot be backfilled at the end of the season.
For all these reasons, the problems persist. However, there is light at the end of the tunnel. The Huron crop is only slightly later than scheduled, and our Yuma product is slowly gaining weight. We don’t expect miracles, but we do expect a slow improvement over the next few weeks. I can guarantee we are doing everything we can to keep your customers supplied with the best quality available.
Taylor Farms Sales
Below is the Mostly Market Call for Monday 3/18/2013.